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Stick Around: Half Sticker, Half Postcard,
and 100% Direct Marketing Magic!
Stick Around is designed to help achieve two primary marketing purposes:
- Add new customers to increase your market share;
- Increase sales from existing customers.
Here’s how they work:
- Each one can be purchased printed sticker side only, or both side
- If you print both sides, you can use them as direct mail postcards, POS handouts, or both.
- If you use Stick Around as the point of service, your techs can apply the stickers themselves, or you can invite the customer to do so.
- Either way, they’ll WANT those stickers applied since they feature “emergency shutdown procedures” which make them much more than unit advertising decals.
You’ll note that we’ve even developed one version of Stick Around for circuit breaker panels for those of you with an electrical services division.
The Marketing Strategy
The best way to use Stick Around is to print both sides, whether you mail them or not. That’s because the front side offers a discount on any service your company provides, while the sticker side presents an offer of its own: a $50 payment for the old unit, which really amounts to a $50 discount toward the purchase of a replacement unit.
And that’s exactly what makes Stick Around work so well!
Phone: 860-282-2268
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