Postcards For Plumbers, Electricians, HVAC

Postcards For Plumbers, Electricians, HVAC

Paper or Plastic: A New Direct Mail Program from IMS Advertising.


No, this is not the checkout aisle in your local supermarket.

But it is a brand new and innovative direct mail postcard program for your plumbing, HVAC, or electrical contractor business. One with multiple design options to choose from. And one that gives you the option of having your postcards printed on – you guessed it! – paper or plastic.

What’s Both Versions Have in Common, and How They Differ.

The same creative concepts are available, whether you choose paper or plastic printing.

Finished size for the paper versions: 6” x 4 ¼”. That size allows them to be mailed with a first class stamp for slightly less than the cost of pre-sorted standard, and that’s a huge advantage, especially when you want your postcards out there in a hurry.

Finished size for plastic versions: 5  7/16″ x 4 1/8″. Plastic postcards include an indicia and mail at normal pre-sorted standard rates.

Now for the really important stuff:

  • All postcards include a pop-out, credit-card-size service voucher which, research shows, has a greater perceived value and sense of importance vs. a coupon.
  • We’ll revise the postcards any way you want with no upcharge. Want to change the amount of the offer or change the offer entirely? No problem. Want a secondary offer on a postcard that doesn’t already have one? No problem. Want the Thanksgiving postcard but need it adapted to your HVAC or electrical business? We can – and will – do that too at no extra charge.
  • This program is being launched with 13 unique and original designs. We’ll be adding more all the time, including other “situational” or “themed” postcards – along the lines of “Customer Appreciation” and “Happy Thanksgiving” – and not just those with product or service messages.

A lot of time, thought, and effort went to creating this new contractor marketing program. And all to give you new and different ways to increase your sales in increasingly more competitive times.

What’s the Big Deal About Plastic?

While plastic costs more than paper*, as you would expect, the number of sales can be up to 40% higher. At the same time, we want to be quick to point out that these are industry averages and not a reflection of results achieved from the Paper or Plastic program.

Plastic is thicker and shinier than paper, so it’s bound to garner more attention. Plus, the weight of our plastic postcards is 28 mil, just a fraction less than the standard credit card weight of 30 mil. Which means when a customer pops out a plastic service voucher, they have something more substantial than paper to hold onto.

What else does plastic have going for it? It’s still relatively new as a direct mail medium, especially when it comes to contractor marketing.

Have you ever received a plastic postcard from an area competitor or other home services company. The odds are slim, indeed. And that’s your open door ticket to being the new kid on the block.

*Note: The plastic option actually costs less at quantities of 500 and 1,000. See the pricing chart below.


Postcards for Plumbers

There are two dedicated postcards for plumbing companies right now:

 Whole-House Plumbing Inspection

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Plumbing Repair


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Postcards for HVAC Contractors

There are four dedicated postcards for your heating and air conditioning business:

AC Inspection

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AC Repair

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Heating Inspection

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Heating Repair


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Postcards for Electrical Contractors

There are two for you to choose from at this time:

 Electrical Safety Inspection

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Electrical Repair


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Postcards for All Home Services Contractors

The rest of the postcards now available through Paper or Plastic can be adapted for use by any home services contractors. Here’s what’s available right now:

 Customer Appreciation

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Lapsed Customer


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Happy Halloween

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Happy Thanksgiving

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Annual Service Plan Reminder


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*All prices shown include a $150 make-ready fee for existing and new designs alike, plus printing and mail preparation. Postage is not included but, as a rough guideline, assume $.265 each. So, for example, the postage for 1,000 postcards – paper or plastic – would be around $265.

Please call for a custom quote on the exact quantity you want, and be sure to let us know which way you’d like us to quote your job: Paper or Plastic!

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Comments or questions are welcome.