No, this is not the checkout aisle in your local supermarket.
But it is a brand new and innovative direct mail postcard program for your plumbing, HVAC, or electrical contractor business. One with multiple design options to choose from. And one that gives you the option of having your postcards printed on – you guessed it! – paper or plastic.
The same creative concepts are available, whether you choose paper or plastic printing.
Finished size for the paper versions: 6” x 4 ¼”. That size allows them to be mailed with a first class stamp for slightly less than the cost of pre-sorted standard, and that’s a huge advantage, especially when you want your postcards out there in a hurry.
Finished size for plastic versions: 5 7/16″ x 4 1/8″. Plastic postcards include an indicia and mail at normal pre-sorted standard rates.
A lot of time, thought, and effort went to creating this new contractor marketing program. And all to give you new and different ways to increase your sales in increasingly more competitive times.
While plastic costs more than paper*, as you would expect, the number of sales can be up to 40% higher. At the same time, we want to be quick to point out that these are industry averages and not a reflection of results achieved from the Paper or Plastic program.
Plastic is thicker and shinier than paper, so it’s bound to garner more attention. Plus, the weight of our plastic postcards is 28 mil, just a fraction less than the standard credit card weight of 30 mil. Which means when a customer pops out a plastic service voucher, they have something more substantial than paper to hold onto.
What else does plastic have going for it? It’s still relatively new as a direct mail medium, especially when it comes to contractor marketing.
Have you ever received a plastic postcard from an area competitor or other home services company. The odds are slim, indeed. And that’s your open door ticket to being the new kid on the block.
*Note: The plastic option actually costs less at quantities of 500 and 1,000. See the pricing chart below.
There are two dedicated postcards for plumbing companies right now:
There are four dedicated postcards for your heating and air conditioning business:
There are two for you to choose from at this time:
The rest of the postcards now available through Paper or Plastic can be adapted for use by any home services contractors. Here’s what’s available right now:
*All prices shown include a $150 make-ready fee for existing and new designs alike, plus printing and mail preparation. Postage is not included but, as a rough guideline, assume $.265 each. So, for example, the postage for 1,000 postcards – paper or plastic – would be around $265.
Please call for a custom quote on the exact quantity you want, and be sure to let us know which way you’d like us to quote your job: Paper or Plastic!
Comments or questions are welcome.