Tricky Business
Picture yourself in the judgment seat…a seat clients always occupy anyway.
Now picture us presenting you with an initial series of custom logo designs. We carefully explain each one, what it “means,” how it “says” who you are, what you do…the whole magilla.
You sit back, ponder the options, and then look us squarely in the eye. And here’s what you say:
“Clearly you’ve listened well and stuck to the objectives and parameters I gave you to work with. What’s more, your ideas are most intriguing and very creative.There’s only one problem…I don’t like any of them.”
Dang, back to the drawing board…but you get what we’re trying to say.
Coming up with a new or replacement logo/trademark design is tricky business for a lot of reasons, among them just this: the development and judgment process is HIGHLY SUBJECTIVE. As in, we can persuade you any that our designs pass every test in the “book,” but either you like them, or you don’t.
That’s another reason why you want IMS Advertising working on your team. We don’t try to fight your ideas…we listen to them. We don’t try to change the culture of your organization, we work to capture it. We don’t attempt to “speak” up or down to your clients or customers, but right to them.
Sure…a logo needs to be unique, attractive, flexible…all the stuff you’ve heard over the years. But more than anything, it needs to be “you.”
We’re here to deliver. And now, check out a few logo designs from our portfolio.
Phone: 860-282-2268
Email: info@imsadvertising.com
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