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Plumber SEO:  What Good is a Welcome Mat Without A Nice Entranceway!

Plumber SEO: What Good is a Welcome Mat Without A Nice Entranceway!

By Bob Russo If these were the Wild West days, there’s a certain group of plumbing SEO practitioners that could be easily spotted wearing their green eyeshade visors and velvet vests. Always practicing, and usually in darkly lit spaces. Always looking for that winning edge. And always ready for the next game of chance: “Whoever […]

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Videos for Plumbing Company Web Sites

Videos for Plumbing Company Web Sites

By Bob Russo Over the years, I’ve been asked by clients (more times than I can count!) if we had access to customer-friendly videos that would be suitable for their plumbing, HVAC, and/or electrical contractor websites. But not just any videos.  They had to be high quality.  Friendly and informative.  Not branded with a competitor’s […]

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How to Market Your Plumbing Business

How to Market Your Plumbing Business

A Case for Offering Greater Customer Convenience. What are some of the things you know for sure about your plumbing business and the residential customers you serve? Well, high up on the list, if not highest of all, is that you can never get there fast enough…especially when a customer is experiencing what they consider […]

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How to Market Your Plumbing Company in a Recession

How to Market Your Plumbing Company in a Recession

Election year or not, we’re still in a recession.  And if not technically, then certainly practically speaking…at least as far as your multi-truck plumbing company is concerned. You have a bigger than average payroll, bigger overhead, the best tools, the most well-stocked trucks…and you’re doing everything in your power to prevent erosion of your customer […]

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The Top 5 Reasons Why Your Company Should Produce and Distribute Company Newsletters

The Top 5 Reasons Why Your Company Should Produce and Distribute Company Newsletters

I don’t know about most of you, but I actually find the expression “no brainer” somewhat offensive. It suggests that some things or decisions are so obvious, they’re not even worth thinking about.  Well, when it comes to marketing, and making every dollar count, EVERYTHING is worth thinking about. And yet, with that said, I […]

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How to Distinguish Yourself in a Crowded Competitive Field

How to Distinguish Yourself in a Crowded Competitive Field

In a crowded field – such as plumbing, heating, air conditioning, and electrical contractors – there will always be a demand for something or someone who demonstrates qualities of distinction and originality. Just as there is the world of sandwich shops.  Take Potbelly Sandwiches, for example, founded in 1996 with a single store in Chicago.  […]

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Once Upon a Time, A Mobile Web Site was a “Nice to Have.” Welcome Now to the World of “Gotta Have!”

Once Upon a Time, A Mobile Web Site was a “Nice to Have.” Welcome Now to the World of “Gotta Have!”

Take your eye off the road, and you end up in a ditch. Take your eye off events and trends in internet usage and access, and you end up in marketing “no man’s land.”  That’s not a happy ride, either, and it can be a tough road back. The moral of the story?  If your […]

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Only Nice People Work in Marketing…Honest!

Only Nice People Work in Marketing…Honest!

Really nice people have just two main career paths waiting for them…suicide hotline counseling and marketing. I know what you’re thinking…right, I’ve never met a suicide hotline counselor either, much less had occasion to call one.  But I am willing to accept on blind faith that they are categorically nice people…the alternative is way too […]

7 Friendly Words to Grow By

7 Friendly Words to Grow By

7.  Friendly There’s nothing wrong with being friendly to your customers.  Quite the contrary.  It shows that you enjoy your work, that you take an interest in something other than the bottom line and, perhaps most importantly, that you’re approachable – without grudge – for service after the sale. But here’s the thing.  Unless you’re […]

6 Virtually Words to Grow By

6 Virtually Words to Grow By

6.  Virtually “Virtually” is to advertising what the asp was to Cleopatra.  Deadly.  Insidious.  And entirely unwelcome. Just to be clear, “virtually” means “almost” or “practically.” But that’s not how advertisers use it.  They use the word to imply “totally,” or the next best thing to “totally” while trying to get you to remove words […]