What They’re Good for, And What They’re Not!
On the Plus Side
Email marketing is also known as “permission based” marketing, meaning your customers – and others who have visited your web site – have given you permission to contact them by email…knowing all the while that they can unsubscribe at any time.
Your greatest challenge and opportunity, therefore, is to collect as many customer and prospect emails as you can. After all, broadcast emails (or, email blasts) cost a small fraction of “snail mail” and, because you’re marketing to people who have invited you into their email boxes, you can expect higher rates of return and ROI.
Another key to this still emerging medium is segmentation; as in, the more data you collect about customers and prospects, the more you can relate to specific customer and niche marketing needs.
As for subject matter? The sky’s the limit, especially since your marketing budget can accommodate many more broadcast e-mailings than direct mailings. Company news, helpful hints, seasonal bargains, one-day sales…if it’s relevant, it’s email worthy.
The Flip Side
By its very definition, permission based marketing is far more effective when used with those on your own email database vs. purchased databases. Those lists are still far from complete and often completely off the mark….not to mention SPAM filters that block a high percentage of them ever reaching the target prospect.
Your time and budget is far more effectively spent building your own database than trying to cash in on others that cannot be vouched for in terms of accuracy, currency, and other relevant factors.
Cut Through the Clutter with IMS Advertising
We’re marketing professionals fluent in all forms of web marketing and development. Equally important, we’re direct marketing specialists who know how to turn your web site and broadcast emails into revenue-generating tools.
Here’s what our broadcast email service includes:
- Setting you up with a Constant Contact account
- List segmentation
- Broadcast email development & distribution
- Providing links to key landing pages on your web site
- Facilitating easy contact back to your organization
- Regular reports that illustrate the percent of emails opened, who exactly opened them and how many times each, who wants to be taken off your list, email referrals to add to your list, and more
Here are two broadcast email samples for your review:
 
Frank & Lindy Pann Home Services
And here’s how to contact IMS Advertising to put this exciting marketing medium to work for you.
Phone: 860-282-2268
Email: info@imsadvertising.com |
