The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
That’s the textbook version. Here it is in practical terms. Your brand is the sum and essence of these four ingredients:
Branding is the hub of the marketing wheel. It feeds into every strategy and program you roll out. And each of them, in turn, relies on the strength of your brand — and the consistency of its usage — for ultimate success.
If your company is all about “traditional values,” your brand should reflect that one essential value. Same goes for “cutting edge technology,” “service that goes the extra mile,” “guaranteed same day service,” or whatever your particular niche happens to be.
Just how important is brand identity and awareness? It’s the heart and soul of who you are, what you stand for, and how you want others to perceive you.
For branding strategies that connect you to your customers, and them to you, turn to the seasoned professionals at IMS Advertising. Because we help you get “to the other side.”