Around the Country, There’s No Newsletter Program That Can Touch Around the House for Documented Sales Results.

Program Pricing
Article Selection
Newsletter & e-Newsletter Samples

A program specifically designed and for the exclusive use by members of the Nexstar Network, Around the House is many things. It has a newsletter and e-newsletter component. Each issue features timely, relevant, and thought-provoking material of consumer interest.

But mostly it’s about producing a high return on investment…and has been doing just since the program first hit the streets 7 years ago. Here are some verifiable facts:

• For one Nexstar member, service and installation calls from his Around the House mailings produces his company’s highest average ticket…more than $300 higher than the next leading source.
• For another member, his company recently enjoyed $132,000 in sales from his $8,000 one-year program investment.
• An east coast Nexstar member received $31 in sales for each $1 of mailing cost from a single issue.
• And yet another prominent Nexstar member received a 10 to 1 ROI from his very first mailing, and that was after using a competitive newsletter service for the previous four years from which he never did any better than break even.

Around the House may not be a marketing silver bullet, but for several Nexstar members, it’s awfully close.

 

 

 

 

 

 

 

 

To put the power of this proven newsletter and e-newsletter program to work for you, contact the marketing pros at IMS Advertising today.

Group Pricing… With an Individual Look & Feel.

Around the House offers you the best of both worlds:

• The look and feel of a direct response marketing program developed exclusively for your company;
• The kind of low per-issue pricing you would expect from a program designed for mass participation.

In fact, all you pay for is:

• Per issue set-up and customization fee for a standard two-page issue: $300.
• Per issue set-up fee for a custom four-page issue: $1,000.
• Creative development fees include custom written articles at no extra charge.
• Printing & mailing costs (see chart below); and,
• Postage… please note that when paying by credit card, we add a 3% surcharge only to the postage portion of your invoice.

There are a few exceptions:

• $500 per issue customization fee if you are printing and mailing your own Around the House two-page newsletters;
• $1,200 per issue customization fee if you are printing and mailing your own Around the House four-page newsletters;
• $250 additional fee (beyond normal mailing service fees) to merge-purge two or more data files.

By employing pre-sorted standard mail, postage costs average about $.24 per mailer.

Very Important: All direct mail jobs — including but not confined to Around the House — must be paid in full before the job can be mailed. For your convenience, IMS Advertising accepts payments by check and all major credit cards.

Current printing and mailing pricing (excluding postage) for two-page Around the House issues is as follows (please for a printing and mailing quote for our four-page issues):

Quantity	Printing ($)	Mailing ($)
1,000*	635	295
2,000	695	345
3,000	745	430
4,000	795	485
5,000	855	858
6,000	925	679
7,000	975	768
8,000	1,035	861
9,000	1,095	939
10,000	1,155	989
11,000	1,215	1,079
12,000	1,275	1,121
13,000	1,335	1,163
14,000	1,385	1,204
15,000	1,445	1,256
16,000	1,505	1,306
17,000	1,625	1,356
18,000	1,685	1,406
19,000	1,745	1,456
20,000	1,705	1,506

* Minimum per-issue quantity required for program participation.

Note: All prices subject to periodic review and change.

What You Choose is What They’ll Read.

Here you’ll find many – but not all – Around the House program articles: Plus, keep in mind that for any issue, we’ll custom write an article at no additional fee.

Have one or more suggestions for future articles? We’d love to hear from you… Contact Us

Click on the appropriate link below to view all current article selections. With each article, you’ll also find corresponding text for the addressee panel, plus the coupon copy that applies to each article. Remember: this is the coupon that appears in the lower lefthand corner of each issue.